Here is Why:
This eye tracking research by Eyetools, Enquiro, and Did-it states that 100% of users look at the top three organic listings on Google’s search results page. Only 85% even LOOK at the number four listing and after that it’s all down hill to number 10, which only 20% of searchers even take a peak at.
In addition, the importance of managing SEO along with PPC campaigns is further strengthened by the fact that only 50% of users are even giving a glance to sponsored ad units on the search results pages.
“We see a marked difference in how people say they search and what they actually do. Previous research had indicated that people were considered searchers and spent some time before choosing a link. The past few studies we’ve done, this one included, shows that there’s a huge importance placed on where the eyeballs end up on the page. Clicks happen pretty quickly. It just shows that search marketing is a real estate game. It’s all about location, location, location.” – Enquiro’s Gord Hotchkiss
First place is where you want to get, according to the aol data Going from position 2 to 1 can increase by 4 the number of visitors on a Keyword expression.