Comments on: Weekend Round Up http://www.aarondalrymple.com/weekend-round-up/ Inbound Marketing Experts Mon, 17 Jan 2011 23:04:58 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: aaron dalrymple dot com » Blog Archive » Travel 2.0… http://www.aarondalrymple.com/weekend-round-up/#comment-55 aaron dalrymple dot com » Blog Archive » Travel 2.0… Fri, 16 Jun 2006 16:33:17 +0000 http://www.aarondalrymple.com/2006/05/26/weekend-round-up/#comment-55 [...] More 2.0 Madness! Being involved in the travel industry, Travel 2.0 is of special interest to me. As some of you know, I’ve never been a big fan of travel meta search engines. I’ve never quite “got it” when it comes to what they offer the consumer. And their marginal success would seem to indicate that I’m not alone. But this step toward what is being called Travel 2.0 actually seems like it may have some legs. [...]

]]> By: lerue17 http://www.aarondalrymple.com/weekend-round-up/#comment-28 lerue17 Wed, 31 May 2006 20:37:04 +0000 http://www.aarondalrymple.com/2006/05/26/weekend-round-up/#comment-28 Landing Pages = percentage of sales WSJ - May 30. "Web Pitch Takes a Funky Approach" Is Google a Marketing Company? Google has relationships with Madison Ave ad agencies. Those ad agencies have client relationships. Google is taking a lesson from the Madison Ave playbook. "Black Eyed Peas to Hawk Snickers in Video Clips, BBDO Seeks Revenue Share" - says it all. If ad agencies seek a "revenue share" for its creative content for clients - can Google be far behind? Google will begin to "evaluate" landing pages -- and then - Google will "assess sales" and, like Madison Ave ad agencies, solicit a "reasonable" percentage of those sales. Google is a public company - it's gotta make money. What it is leveraging is information -- and it has information on its advertisers. Now, it is going to use it - and oh - probably also tell its advertisers how to "design" a landing page that sells. A landing page is a one-page "webiste." The circle of life - Google's. Landing Pages = percentage of sales

WSJ – May 30. “Web Pitch Takes a Funky Approach” Is Google a Marketing Company? Google has relationships with Madison Ave ad agencies. Those ad agencies have client relationships. Google is taking a lesson from the Madison Ave playbook. “Black Eyed Peas to Hawk Snickers in Video Clips, BBDO Seeks Revenue Share” – says it all. If ad agencies seek a “revenue share” for its creative content for clients – can Google be far behind? Google will begin to “evaluate” landing pages — and then – Google will “assess sales” and, like Madison Ave ad agencies, solicit a “reasonable” percentage of those sales. Google is a public company – it’s gotta make money. What it is leveraging is information — and it has information on its advertisers. Now, it is going to use it – and oh – probably also tell its advertisers how to “design” a landing page that sells. A landing page is a one-page “webiste.” The circle of life – Google’s.

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