Lee Odden has posted an interview with Eric T. Peterson, Vice President with the Visual Sciences division of WebSideStory. WebSideStory is a web analytics firm based in San Diego and is the company behind the HitBox stats product as well as HBX Analytics, search and bid management tools, consulting services and more. Peterson is also the author of several books on web measurement and analytics. It’s a great post from one of the best general SEO/Online Marketing Blogs out there.
Lee is, like me, based in Minneapolis – although he’s been here a lot longer than I have. I’ve followed his blog for a year or so and finally got the chance to meet him at Pubcon in Boston this year.
Peterson is speaking tonight in Minneapolis, which I am going to try to make if I can shift around some other plans, and it should give some good insight into web analytics, which most of us do need. I find that many companies I work with study, view and process web analytics – and LOVE to use them in presentations – but few know how to make that extra step of applying that knowledge to site usability and making the customer experience better and more profitable.
Read Lee’s piece here:
Web Analytics Demystified – Interview with Eric T. Peterson » Online Marketing Blog
