Quick Book Review: Winner Takes All

With football season long gone, television full of reruns and the lingering cold and snow, I’ve been on a reading tear the last couple of months.

Over the last 6-8 weeks I’ve read: The 4-Hour Workweek by Tim Ferriss, Power and influence by Robert Dislenschneider, Unlimited Power by Anthony Robbins, Bringing Down the House by Ben Mezrich (wanted to read it before the movie came out), and just finished up Winner Takes All: Steve Wynn, Kirk Kerkorian, Gary Loveman, and the Race to Own Las Vegas by Christina Binkley.

Winner Takes All was spectacular! I definitely recommend it if you’re at all into hotel/resort development or investing, Las Vegas history, Steve Wynn, people with money, business profiles or all of the above.

I’ve always been fascinated by Steve Wynn. I remember the first time I visited The Mirage and heard his voice over the speakers while waiting to take the tram over to Treasure Island. At that time I didn’t know much about him but remember thinking about how his voice was so smooth and welcoming and really added a personal touch to this mega-resort. He collected art, brought his dogs to work and was keen on details. But Steve Wynn wasn’t just a hired gun running a corporation, this was his baby and we were there to enjoy the fruits of his labor… Actually, I was there to lose money at the craps tables…

I’ve stayed at the Bellagio (before the merger with MGM) too and, although it was wonderful, by that time I think Vegas had begun to lose some of its intimacy and “bigger is better” took over. The Bellagio is grandiose, but less cozy… Vegas became a little more like walking around the rim of the Grand Canyon instead of hiking its interior.

I think Wynn saw this too as his new Wynn Las Vegas is much more cozy feeling inside and less of a sidewalk spectacle on the outside.

Binkley’s book takes us through the large scale development and evolution on the Vegas strip over the last 20 years and it’s three biggest moguls. We get an inside look at Wynn, Kirk Kerkorian (of MGM Mirage) and, to a lessor degree, Gary Loveman of Harrah’s – as well as a number of other executives that came and went along the way.

From the mob to Howard Hughes to Steve Wynn, Vegas has had its share of characters who live large and dream big. This is a great story of three modern day moguls and how they made it happen.

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