I’ve mentioned that, while I provide them, I am not a huge fan of ranking reports for SEO programs. Most Recently here: The Future of SEO Services. So, I decided to come up with a pro and con list.
Pros:
- Can chart progress of an SEO program over time.
- Illustrates value of SEO to clients/boss.
- Can track important keywords against competitors.
- Tracks ranking of your brand name and its variations.
- Can highlight site issues due to design changes, links, keyword changes, etc.
- Can help identify pages that are not ranking for targeted keywords.
- Can be a great addition to an overall report package – along with traffic and conversion data.
