I’m expecting a lot more details to come about next week during the Search Engine Strategies Conference in San Jose, but search engine guru Danny Sullivan is giving some details on the new system over at SearchEngineWatch.com.
Of note is the fact that the program won’t be rolled out until October, and then only to 500 select advertisers. After that, they will begin to trickle it out to the 5000 plus advertisers who have already requested to be a part of the program. Have you applied yet? If not, Click Here.
Also, it appears that the ad format will be the same as Google’s, meaning you won’t have to write any new ad copy if you don’t want to… meaning that paid ads for the major search engines will now all look pretty much the same… so much for product differentiation. Although, MSN has promised some better targeting tools for advertisers, so we’ll see (they’re not mentioned in the referenced post).
Official launch date (to the general public) has yet to be announced. Read the entire post here:
More Details On New MSN Keywords Program
