I resisted. I was one of those who just “didn’t get it” for the longest time. I signed up for Facebook a few years ago, made a few friends and nothing magical happened. So I temporarily deactivated my account, which just hides it, and forgot about it.

Then, about a year ago, in light of all the hype and the fact that I had clients I was helping build pages for, I decided I needed to reactivate my Facebook and jump in head first — be a Facebook junkie and learn all I could. This post is about some of the lessons I’ve learned. [Read more...]