I’m not sure how earth shattering this is, but this post from HotelMarketing.com refers to a study showing that most people searching for a hotel are using a search engine to find hotels rather than going directly to a hotel’s corporate site. No big surprise that the internet is helping to commoditize hotel rooms [...]
aaron dalrymple
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Category Archives: SEM
Why You Need Top 3 Rankings, Not Top 5, Not Top 10
Here is Why:
Eyetools Eyetracking Research
This eye tracking research by Eyetools, Enquiro, and Did-it states that 100% of users look at the top three organic listings on Google’s search results page. Only 85% even LOOK at the number four listing and after that it’s all down hill to number 10, which only 20% of searchers [...]
PubCon 2007 – Raising the Standard of SEO and Web Marketing
I just got back from PubCon Las Vegas. As usual, this was a great conference if you make your living in e-Commerce, search engine optimization, and search engine marketing. I was very impressed by the presenters this year, and I want to take a moment to recognize several by name and to highlight why they [...]
90% of SEO Consultants Incompetent or Crooked – Greg Howlett
Great post here from Marketing Pilgrim, and a good lively conversation in the comments. What I would add to the discussion is that many clients WANT exactly what Greg is cautioning against in his post. Most of his points are great, but, unfortunately, a lot of people who call me (I don’t cold [...]
Google Wants More of Your Money…
I know what Google says, “this will help the quality of our results.” But, like most (who ARE NOT Matt Cutts’ disciples), I am cynical when it comes to Google – just like politicians, Fox News and Clear Channel radio.
It seems that Google is making some changes to the algorithm that determines your [...]
The Engagement Factor For Travel
Making practical sense of web stats such as time-on-site and pages-per-visit is hard enough. Getting those mysterious numbers to paint a picture that helps quantify results for companies and clients is nearly impossible with most metrics. Spencer Lavery of FreshEgg.com has come up with an equation he calls the “Engagement Factor” to help [...]
Free Keyword Suggestion Tool
Wordtracker, which has a great keyword generation tool that a lot of SEMs pay for, has recently released a new free keyword search tool that’s great for a quick keyword lookup or for those who don’t have the need for a full-blown keyword generation tool. It’s very similar to the old Overture Keyword Suggestion tool [...]
Online Bookings Continue to Grow
According to Zagat, 75% of travelers say they now use the Internet as their primary means of booking, particularly air travel. While this means great opportunity for search marketers in the travel space, it also means that the space is more competitive than ever. The survey further states that the most commonly used website [...]
Keyword Spending Continues to Rise
More energy continues to go into PPC advertising. According to DoubleClick, while the cost of keywords held steady in Q2:
Year-over-year overall spending on search and impressions grew by almost 50 percent; active keywords grew by 58 percent while total clicks increased by 32 percent.
Obviously marketers are getting smarter about how many keywords they’re using [...]
Keyword Landing Pages Increase Conversions
If you’re pushing all of your search traffic (PPC or natural) into your home page, you may be missing out on conversions.
When a user gets to a page that they’ve found on a search engine, always remember that they got there (usually) by a specific keyword phrase. You can greatly increase your chances of converting [...]
