Taken on the iPhone from the Guthrie.
While I certainly appreciate Google sending me a new CR 48 laptop/netbook/notebook/whatever, I find that it’s quite possibly an answer to a question no one asked. It’s crammed somewhere between a netbook, a full-featured notebook, and a tablet. And it doesn’t perform as any of these things particularly well.
While the computer itself is nice — it’s attractive, it’s quiet, has a nice texture — the Google Chrome OS is a bit hard to figure out. I don’t mean it’s hard to figure out from the standpoint of I can figure out what to do with it, that’s easy enough, I mean I can’t figure out why I’d ever want to use it (or more specifically, pay to use it).
That said, I think it accomplishes its goal fairly well. Unfortunately, that goal is nothing more than having a inexpensive box with a web browser on it and nothing more. I know that some people live entirely “in the cloud,” but I’m not sure who those people really are. I use Dropbox faithfully, I use a handful of Google apps, and I sync my browser settings across multiple computers. However, I have a hard time taking the leap with things like e-mail, Office documents, text editors for coding, picture editing/Photoshop, etc. I think that for most real-world users, living in 100% inside the cloud is not entirely practical. [Read more...]
Picked up the new HTC EVO 4G last week and decided to test out the camera at the Minneapolis farmer’s market over the weekend. It’s an 8 megapixel camera, with autofocus, dual LED flash and a pretty good selection of manual controls (exposure comp, ISO, WB, metering modes, etc.) and surprisingly decent results.
I’m somewhat picky when it comes to cameras and usually carry either my Canon G10 or Canon 30D with some decent glass; I have never been too impressed with a camera phone camera. I would really love to have a decent camera on my phone, because the best camera is the one that you have with you. [Read more...]
One of the frustrations of helping other people market their product or service on the web is, often times, a lack of control over the way that product or service is presented on the website, the website design — or even the product/service itself.
There are some things that search marketing can accomplish, like helping your site achieve better rankings for relevant keywords and a growing channel of valuable traffic, but long term success depends on turning those new visitors into actual customers (hopefully over and over again). If the site and/or product lacks the ability to turn those new visitors into long term customers, even the best SEO isn’t going to help much.
A lot of internet marketing consultants, myself included, have begun to make site usability and conversion optimization part of our list of services. However, many companies are resistant to those suggestions when they’re coming from the “SEO guy.” I guess for a variety of reasons (which I’ll probably save for another post).
So, here are a five site issues that SEO/SEM can not fix — that will affect the long term success of your online business:
I’ve mentioned that, while I provide them, I am not a huge fan of ranking reports for SEO programs. Most Recently here: The Future of SEO Services. So, I decided to come up with a pro and con list.
- Can chart progress of an SEO program over time.
- Illustrates value of SEO to clients/boss.
- Can track important keywords against competitors.
- Tracks ranking of your brand name and its variations.
- Can highlight site issues due to design changes, links, keyword changes, etc.
- Can help identify pages that are not ranking for targeted keywords.
- Can be a great addition to an overall report package – along with traffic and conversion data.
I just read a great article by Mike Grehan about the future of Search Engine Optimization. The question, “what is the future of search” is getting asked a lot lately. It’s changed a whole lot since I first got involved just about 10 years ago.
One key element that Grehan points out is that SEO is a really a function of marketing, which I don’t think many people outside the industry (and some inside) really understand. He says,
…even though industry leaders acknowledge that SEO is much more of a marketing process than a technical effort, there’s still a lot of fixation on crawler activity and indexing.