Ask Jeeves isn’t wasting anytime between the announcement of their new PPC listing service and the launch date. It’s available now to existing Ask advertisers and will be available to everyone on August 15. Their timing is very strategic as well… MSN is supposed to announce their long awaited PPC product this month too. In fact, a representative from MSN told me in New Orleans to expect an announcement at this month’s Search Engine Strategies Conference in San Jose, CA on their new product.
Generally speaking, the new services will simply be shifting money away from Google (Ask’s current partner) and Yahoo! (MSN’s current partner). MSN is promising some great technology though, including demographic profiling, that could significantly change the way we buy sponsored listings and target potential customers.
Ask Jeeves Launches Ask Jeeves Sponsored Listings
