Why doesn’t this surprise me? While Yahoo is getting really good at pinpointing successful models and snatching them up, or creating them itself, all while mastering the art of integration… Google is creating obscure tools, which may or may not be around in a year and neglecting to properly market or integrate them. I think Google is really falling short on user experience. Yes, simple is good - but times change; what worked five years ago may not be the best approach today. Yahoo has integrated its tools so seamlessly that it makes sense to me that users are more satisfied. How will they turn that into search volume though? Do they even need to worry about that?

Yahoo edges Google in user satisfaction survey | Technology | Reuters


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