Nothing too earth shattering here.  But, Stephan Spencer has posted some tidbits from Matt Cutts’ talk at WordCamp 2007.  Most aren’t specific to just bloggers and offer more insight into ranking well (or ranking poorly) with Google.  Matt never gives up the real juicy stuff, so I assume this is just an opiate for the SEO masses more than anything else…

Here are a few of the general SEO items that Spencer notes:

  • Underscores in URLs are now seen as word separators, just as hyphens have always been.
  • Keep query parameters in the URLs to no more than 2 or 3 and Google will treat your URL the same as a static one.
  • Directory depth of your pages does not matter to Google.
  • Page file extensions don’t affect your rankings.  Do avoid using .EXE, however.

To read Spencer’s entire piece:

Underscores are now word separators, proclaims Google | Tech news blog - CNET News.com


Tagged as: Google, Search Engines, SEO, Online Marketing, Optimization Tips, Blogging, , , , , ,