Clients sometimes look at me funny when I tell them that their new site will probably not have any rankings in Google for a least a year. It sucks, but it’s true. Part of being a professional like myself is that you want to tell clients and potential clients that your expertise will overcome any obstacles encountered. But, just like in most professions, there are some things that are out of the control of even the top people in the field.

And Jim Boykin is one of the the top folks in the SEO field. Jim says:

I know that I won’t touch a site that’s less than 2 1/2 years old (a webuildpages policy for almost a year now). Yea, there is no sandbox really, only levels of filters. The newer the site, the more filters it has to flow through.

The fact is that getting around Google’s age filters (or sandbox or whatever you want to call it) is nearly unavoidable. So, as much as I would like to say that I’m such an incredible optimizer of all things search that I can easily skate around those silly Google age filters… sorry.

Read all of Jim’s post and click through to the “additional resources” posts for some great information on Google’s domain age factor.

Google Ranking Filters: Trust and Age Factors. - Jim Boykin’s Internet Marketing Blog


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