Because I’m currently going through a redesign with a client from the ground up, and have gone through numerous last minute optimizations for new sites, and many campaigns long after the site design was finished, I found a lot of good tips in this post from Lee Odden quoting a post from Yahoo SEO Program Manager, Laura Lippay.

A lot of times SEO is an after thought for a new site.  Too often it is viewed as a pure marketing function - more like taking out a magazine ad - as opposed to a part of design, development AND marketing.  I believe that a really great site does everything well and includes SEO at each step of the way.

Here is Lee’s post at Online Marketing Blog:

SEO Before or After 


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