I’ve been traveling again this week, so I’m still going through my notes from Pubcon in Boston earlier this month and trying to interpret them before I can’t decipher my own writing anymore. The last session was the Super Session: Search Engines and Webmasters which included Tim Mayer from Yahoo, Matt Cutts from Google and Rahul Lahiri from Ask. They also had a previously unannounced MSN rep that I don’t have the name written down for… Anyone? Anyhow, here are some of notes from that session. Mostly sound bites identified by which engine they refer to:

ask: Provide HTTP last modified header for your pages. Freshness Counts

ask: Don’t require cookies!

ggl: Use Sitemaps as a webmaster tool

ggl: Big Daddy update included an infrastructure upgrade to crawling and indexing. Different Google services are sharing a crawl cache to save bandwidth.

ggl: Using Adsense will make no difference in your natural rankings.

y!: Use distinct meta data for each page and change your meta data when you change your page content.

y!: only use separate domains for distinctly different businesses.

y!: when using Yahoo’s Site Explorer, the inlinks are roughly ordered by Yahoo’s popularity rank.

ggl: use dashes instead of underscores in file names, directories, etc. Dashes separate the words while underscores run them together in the engine’s view.


Tagged as: Google, Search Engines, Yahoo, SEO, Ask, WebMasterWorld, Optimization Tips, , , , ,