Here is some more info on Google Base from ClickZ. It’s good piece on who is using it, how, why and what’s coming of it. I think Google Base has the potential to have a pretty large impact on search engine optimization for the travel industry, lead generation for auto dealers, as well as job sites, etc. The key will be: can they keep the content valuable and credible, instead of turning into Monster or eBay Travel, where, I feel, you have to sift through a lot of garbage to find the pearls? Also, what happen to Froogle, haven’t heard much about that one in a while… It’s been in Beta for a long time now.

From ClickZ:
As Google Base Builds, Local Advertisers and Vertical Sites Get on Board


Tagged as: Google, Search Engines, SEO