There seems to be a couple of different avenues for the future of search. One is personalization, and another is metasearch. Metasearch is defined by Wikipedia as:

A search engine that sends user requests to several other search engines and/or databases and returns the results from each one. They allow users to enter their search criteria only one time and access several search engines simultaneously.

This is simple, well and good from an optimization standpoint - until those metasearch engines start playing with the results. And then, while still well and good, it will present some challenges to webmasters and SEO professionals when those engines reach a large portion of the searching public.

The appeal of a well developed metasearch engine is that it may be able to sift through the millions of main stream search engine results and give you what you’re really looking for. Also, considering that nearly 85% of search results are unique to one engine, it seems there may be a place for a one-stop engine that combines the best of the results and filters out the rest…

The Boston Globe published an interesting piece yesterday on some of the engines and technology that is out there. You can read the article here:
Cutting through search-engine clutter.

I ran across the Boston Globe article while reading the SearchEngineWatch Blog, you can read that post here:
Two Roundups of New Search Technology and Services Available.


Tagged as: Search Engines, SEO, Online Marketing