It looks as if Google may be thinking about adding another product to its search lineup…

From a recent ClickZ News article:
Google is testing interspersing alternate listings that appear to be commercial in nature into its natural, or organic, search results.

A recent search for “on demand,” for example, returned an area delineated off from natural results, occupying the above-the-fold sixth through eighth positions in the organic results area of the page. Within the clearly demarcated but unlabeled space were three listings for Comcast services.

I’m guessing that this is what becomes their paid inclusion product. Which would make sense with the recent release of Google Sitemaps… In other words, they’re testing the two pieces (submissions and display) independently. At least it looks like the listings will be indicated in a special area of the page and not inter-mixed as Yahoo does.

The article goes on to say:
A Google spokesperson assured ClickZ News the results are not paid listings, saying the demarcated results are a search relevancy experiment.

You can read the entire piece here:
Google Tests “Commercial” Results In Organic Listings


Tagged as: Google, Search Engines, SEO