This article is a little dated, but still impactful. My partner passed it on to me the other day and it reminded me how important usability and testing are for travel websites. If we get too bogged down in ranking well, and lose site of the customer experience, we’re not doing ourselves any favors. Here is the press release as posted on e-consultancy.com.

How a Travel Site Raised Sales Conversions 30% With 26 Little Site Design Tweaks


Tagged as: Marketing, Online Marketing