Here is an article that sums up the “struggle” that many suppliers perceive to exist. In the search world it’s evident by the fact that hotels try to limit (via Cease & Desist) what keywords resellers/packagers buy in pay-per-click ads. It’s really pretty ridiculous, imagine if they tried to tell agents that they couldn’t advertise in the newspaper anymore…

From HotelMarketing.com:
Say no to “lowest rate guarantees”


Tagged as: Travel Marketing, SEM, Online Marketing