Link Building

Part of any search engine optimization campaign should include a long-term aggressive link building campaign. This means finding high quality sites where you can purchase, request or trade incoming text links. Many engines, especially Google, put a lot of value on both the quality and quantity of incoming links to your site.

To the search engines, incoming links validate your site and indicate that your site’s content is worthwhile. What those links “say” about you matters too. This is measured by the linking text (known as the anchor text) used in the text link to your site.

Incoming links should include your top keywords in the linking text when possible and point to similarly relevant pages on your site. Hundreds, even thousands, of incoming links may make the difference in top Google rankings for the most competitive keywords.

To find relevant directories to submit to, searching Google for ‘Add URL” is a good way to start.

There is evidence that links that are traded (reciprocal links) aren’t valued as highly by the engines as “natural” one-way links. The best links are usually links that others included on their site just because your content is so darn good. Some go make some darn good content!

Other methods of link building may include article/content production, press releases, producing an RSS feed, submitting to forums and blogs, etc.


Tagged as: SEO, Optimization Tips