Here’s an article from HotelMarketing.com about Google’s prefetch (pre-loading pages from results pages before a user clicks on them) “feature” (they quote prefetch; I quote feature… I mean - come on, is there a real advantage here? If so, I’m not seeing it)

With Mozilla growing at its present rate (Firefox is quickly approaching 10% market share), it’s something to think about, although there’s really not enough information here to make a qualified assessment. I doubt the mainstream tracking suites will have much trouble updating their software to account for Google’s pre-fetching, but if you’re using old, cheap or free stats packages, you may want to dig a little further to determine if you need make adjustments.

Google’s new “prefetch” feature leads to misleading server stats


Tagged as: Google, Search Engines